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Revenue management plays an essential role in the world airline industry to promote profits by pricing, demand forecasting, overbooking and seat allocation, and has been widely used in airlines abroad, but also increasingly important for China’s airlines.
The aviation market in China still maintain a huge space after a rapid growth, which, however, intense the competition among domestic airlines. In addition, open sky strategy makes the domestic airlines stressful from the abroad airlines. With the all-time high pressures, pricing has become increasingly transparent for both consumers and airlines at a time when profit margins are shrinking. So, it is crucial that China’s airlines know deeply about the technical challenges of RM tools, thus to rational distribute and optimize the existing resources by advanced revenue management solutions.
At this stage, with a subject of “Best practices & principles of revenue management & pricing excellence”, the China Airline Revenue & Pricing Management Conference 2014 will provide a good communication and cooperate platform for domestic and abroad airlines, as well as the revenue management suppliers, to discuss jointly and explore the development and application of aviation revenue management system, to seek innovative solutions in the fierce competitive environment.
It’s also the only airlines event in China that offer information on best practices and principles
of Revenue Management and Pricing excellence.
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The two days conference will be themed around the following:
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